![]() This rewards program is provided by Bed Bath & Beyond Inc. Two years later, company executives called the move a 'big mistake," admitting they had misjudged how much shoppers had come to embrace the regular cadence of the Big Blue coupons. Offer is exclusive to Welcome Rewards Store Credit Card or Welcome Rewards Mastercard credit card holders enrolled in the Welcome Rewards program. In late 2020, the retailer said it was scaling back on its popular coupon program to boost its business. ![]() With stores closed for months, and consumers rethinking their nonessential purchases, Bed Bath & Beyond sales and profit took a hit. Then the pandemic hit and walloped the retail industry. Rumors swirled on various social platforms that Big Blue coupons never expire, even though the weekly coupon does feature an expiration date. The "Big Blue" coupons became a pop culture reference as celebrities and late-night talk show hosts popped it into their on-air conversations. RELATED: Bed Bath & Beyond shoppers rush to New Jersey store for deals before final closing ![]() Over time, the oversized postcard-like mailer and digital coupon with an eye-popping purple-blue border and font blaring "20% off in-store or online" developed a cult following and became a successful marketing strategy to lure in repeat shoppers, a retail analyst previously told CNN. Bed Bath & Beyond introduced its oversized coupon for 20% off a single item three decades ago. Bed Bath & Beyond is the latest retailer to offer store superfans a membership program: Beyond+ boasts free shipping and an automatic 20 off every purchase, in exchange for the 29 annual fee. ![]()
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