8/28/2023 0 Comments Ikea customer service chatbot![]() Since its launch in Australia in 2010, the IKEA Family loyalty club has gained 3.2 million members nationwide and continues to grow exponentially with one new member joining every 74 seconds. Now reward keys give us the opportunity to make our loyalty program even more accessible to our customers – no matter how they engage with us.” “We are proud to be known for our big blue box stores. “With reward keys, we’re able to acknowledge our customers’ engagement and recognise their spend by offering rewards throughout the customer journey, whether that be instore, online or via the app,” said Kirsten Hasler, Head of Marketing for IKEA Australia. Instead of requiring a purchase for reward points like most programs, reward keys can be collected through simple interactions with IKEA such as booking and attending a planning session, making online or in store purchases, registering and attending free IKEA Family events or workshops, creating a wishlist, or by simply logging into their IKEA Family account. As customer’s collections grow, they’ll be able to unlock a range of helpful rewards, such as free meals and items from the IKEA restaurant including Daim cake and the famous Swedish meatballs, product vouchers and discounts on delivery services. Launching this month, IKEA’s new rewards scheme enables IKEA Family loyalty club members to collect digital reward keys through purchases and interactions with IKEA. ![]()
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